On 8 February 2018, we organised our fourth Facebook Advertising Workshop at Uptown coworking space. We are sharing here the answers to questions that our audience asked us, so we can help our online readers as well!
You can find the Chinese version of this article here: 座談會4個主要重點 – 中文版
Background: this workshop’s goal was to provide actionable tips on audience targeting & multivariate testing. We also explained how the Clickful platform helps to achieve better performance in these key components of Facebook Advertising.
Continue reading “WORKSHOP QUESTIONS #4 – English version”
Client: Doki Technologies – www.doki.com
Objective: Worldwide awareness
Doki came to us with the need to scale their Facebook Advertising efforts, the smart way. We’ve designed multiple ad banners, ad copies (in English and Chinese), audience segments (core and side), and objectives. We ran the campaign with an e-commerce traffic focus, as well as with a drive-to-store portion to push website visitors to experience the smartwatch in Doki’s retailers.
Continue reading “CUSTOMER SUCCESS STORIES – dokiWatch, worldwide awareness campaign.”
On 18 December 2017, we organized our third Facebook Advertising Workshop at Uptown coworking space. The goal of the workshop was to provide tips on performing better audience targeting and guidelines creating effective ad banners and ad copies.
Continue reading “FACEBOOK TOP 5 TIPS – Audience targeting”
On 18 December 2017, we organized our third Facebook Advertising Workshop at Uptown coworking space. Starting from today, we will share here the answers to questions that our audience asked us because our online readers might have the same ones!
You can find the Chinese version of this article here: 座談會來賓問題總結 #3 – 中文版
Background: the goal of the workshop was to provide tips on performing better audience targeting and guidelines creating effective ad banners and ad copies. Here are our tips for better Facebook targeting & creatives: FACEBOOK TOP 5 TIPS – Audience targeting
Continue reading “WORKSHOP QUESTIONS #3 – English version”
客戶名稱: WHO’s Aromist – whosaromist.net
自1995年WHO’ s Aromist 已是香港一個很成功的商業故事，擁有不同類型自家品牌的芳香療法產品包括：香薰油、擴香機及按摩服務等等。早於2000年，WHO’ s Aromist 投入互聯網世界的懷抱並於雅虎和其他平台上開設網上商店。 Continue reading “客戶成功案例- WHO’s Aromist,開展電子商務”
Client: WHO’s Aromist – whosaromist.net
Objective: E-commerce traffic
Who’s Aromist is a Hong Kong business success story since 1995 with a wide range of Aromatherapy products under its own label: oils, essential oils, diffusers, and massage services. The firm has been an e-commerce believer since early 2000 but realized that over the last couple of years, platforms like Yahoo or eBay were not as effective as before. This is why in 2017, founder Wilson Ho decided to take one step forward by opening Who’s own e-commerce store. Getting Clickful’s expertise in Facebook Ads in Hong Kong, and using the technology of our friends at Shopline, we were able to kick-start this new endeavor within a month!
Continue reading “CUSTOMER SUCCESS STORIES – WHO’s Aromist, E-commerce launch.”
Continue reading “FACEBOOK 廣告基本- 中小企 創意概念(4/8)”
In this 4th article of our educational series on Facebook Ads, we give recommendations on creative executions: ad copies, image, video, and carousel. The following tips serve as guidelines to help you easily and creatively showcase your product to your audience.
All the ads showed here are Clickful’s examples of Facebook Ads in Hong Kong.
Continue reading “FACEBOOK ADS BASICS – Creatives for SMEs (4/8)”
Client: IRIS: Your Escape – irishkg.com
Objective: ticket sales
“IRIS: YOUR ESCAPE” was a tremendous success, driven by a precise Facebook Ads strategy to lead the customer acquisition and power the online ticket sales.
The structure was composed by 4 awareness audiences, 1 emails outreach portion, 1 Facebook lookalike tactic and 1 retargeting audience. The goal was to attract a lot of qualified leads in the website at a low price, and then use the retargeting audience to push the ticket sales with high frequency and convincing creatives.
Continue reading “CUSTOMER SUCCESS STORIES – IRIS: Your Escape”