Facebook/Instagram每週新聞 - 20180405

由今天開始,我們將會開始每週五跟您分享有關Facebook及Instagram廣告的最新消息。

所謂知己知彼,才能百戰百勝。希望在Facebook及Instagram上刊登廣告得到更好的成效就需要了解它們的最新動向!

自劍橋分析(Cambridge Analytica)的醜聞後,Facebook正在對Faecbook廣告中「自訂廣告受眾」有關的權限進行改進,同時移除使用第三方數據以設定目標受眾群的權利。另外,Facebook於其Messenger 手機應用程式中推出360 度全景照片及高清影片功能以提升用戶於分享資訊方面的使用體驗。

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Weekly Facebook/Instagram News Report – 20180405

Introducing from today onward, the Weekly Facebook/Instagram News Report. Read on our blog every Friday the latest advertising-focused news from Facebook & Instagram.

THE WEEKLY WRAP-UP.

After the Cambridge Analytica scandal, Facebook is working on a revamp of the custom audiences permissions, as well as removing the third-party data targeting capabilities. Facebook also released an enhanced media sharing experience in the Messenger App with 360 degrees photos and HD videos! 

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