FACEBOOK ADS BASICS – Targeting for SMEs (3/8)

This is the third issue of our educational series on Facebook marketing for small businesses, in which we will cover targeting.

Targeting is crucial and has to be handled carefully to avoid waste of budget! With almost 2 billion users in the world, Facebook targeting can be broad. Unless you have the budget of a large company (e.g. Coca-Cola, Nike), you will not be able to reach them all.
You’ll find useful tips for Facebook targeting in the 3 following sections:

  • Basic targeting
  • Interest targeting
  • Audience size.

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FACEBOOK ADS BASICS – Ad Formats for SMEs (2/8)

In this second segment of our educational series on Facebook marketing for small businesses, we will cover the best Ad Formats to use for SMEs.

No website? No problem! Since Facebook understands how diverse the SME landscape is as far as business-type and digital savviness, they provide several types of ad formats to support different objectives. This includes Facebook Ads for businesses without a website, for physical store foot-traffic growth or for leads generation directly on Facebook, among others. We will cover the most interesting ones, starting with the standard Ad format.

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FACEBOOK ADS BASICS – Marketing Objectives for SMEs (1/8)

This is the first article of our 8 parts introductory series to Facebook marketing for small business owners. We will also help you pick the right direction for your Facebook campaign in Asia, or anywhere else on the planet but China.

Why is having a clear objective crucial? Because it gets you in the right mindset so that you start your campaign on the right footing and it puts your feet in your customer shoes. Your chosen objective will also determine the best ad format to use, the appropriate metrics as performance indicators and apply the correct optimisations.

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