Facebook vs Instagram vs Audience Network: Which one works for you?

Did you know that you can run ads on Facebook, Instagram, Audience Network and Messenger through Facebook? Facebook offers so many ad placement options, but that doesn’t mean you need to place your ad on all medium. In this article, we will talk about how to pick where to place your ad, giving you a full breakdown on Facebook, Instagram and Audience Network.

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Read on to see the infographic!

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Facebook Ads vs Google Adwords: where to place your next ad?

For anyone who is considering to run ads, Facebook ads and Google AdWords should come to their mind immediately as they are undoubtedly the two most prominent internet giants out there. Both Facebook ads and Google AdWords can help you reach hundreds of millions of users. However, they are completely unique and different. So, which one should you use for your next ad campaign?

In this article, we will give you a full breakdown of the differences between Facebook Ads and Google Adwords. Also, have a look at our handy infographic here below, part of our Ebook “The Facebook Advertising Guide for Hong Kong SMEs”.

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FacebookAd101: What is an Audience and how to target the right audience

On Facebook, an audience is a group of people that can potentially see your Facebook ads. With over 2 billion users on Facebook, it is crucial to only target people that would be interested in your service to avoid budget waste.

In this article, we will talk about how to target the right audience for your next Facebook ad.

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FacebookAd101 – What is an Objective?

Everything starts with a “why”, deciding the objective of your ad should be the first thing to tackle when you are doing a Facebook ad. Why do you want to promote your product? What do you want people to do after seeing your ad?

Do you want them to like and share the ad with friends? Do you want them to click on the ad to visit your website? Or do you want to get more people see your ad and recognise your brand?

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