Clickful x WYND: Facebook Advertising Best Practices – Event Recap

In collaboration with WYND Co-working space, we have hosted a seminar to share Facebook advertising best practices. We have also pointed out the four common mistakes we see in Facebook advertising and how you can make more effective ads.

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Here are some of the highlights from the event:

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Facebook vs Instagram vs Audience Network: Which one works for you?

Did you know that you can run ads on Facebook, Instagram, Audience Network and Messenger through Facebook? Facebook offers so many ad placement options, but that doesn’t mean you need to place your ad on all medium. In this article, we will talk about how to pick where to place your ad, giving you a full breakdown on Facebook, Instagram and Audience Network.

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Read on to see the infographic!

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Facebook Ads vs Google Adwords: where to place your next ad?

For anyone who is considering to run ads, Facebook ads and Google AdWords should come to their mind immediately as they are undoubtedly the two most prominent internet giants out there. Both Facebook ads and Google AdWords can help you reach hundreds of millions of users. However, they are completely unique and different. So, which one should you use for your next ad campaign?

In this article, we will give you a full breakdown of the differences between Facebook Ads and Google Adwords. Also, have a look at our handy infographic here below, part of our Ebook “The Facebook Advertising Guide for Hong Kong SMEs”.

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FacebookAd101: What is an Audience and how to target the right audience

On Facebook, an audience is a group of people that can potentially see your Facebook ads. With over 2 billion users on Facebook, it is crucial to only target people that would be interested in your service to avoid budget waste.

In this article, we will talk about how to target the right audience for your next Facebook ad.

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FacebookAd101 – What is an Objective?

Everything starts with a “why”, deciding the objective of your ad should be the first thing to tackle when you are doing a Facebook ad. Why do you want to promote your product? What do you want people to do after seeing your ad?

Do you want them to like and share the ad with friends? Do you want them to click on the ad to visit your website? Or do you want to get more people see your ad and recognise your brand?

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WORKSHOP QUESTIONS #4 – English version

On 8 February 2018, we organised our fourth Facebook Advertising Workshop at Uptown coworking space. We are sharing here the answers to questions that our audience asked us, so we can help our online readers as well!

You can find the Chinese version of this article here: 座談會4個主要重點 – 中文版

Background: this workshop’s goal was to provide actionable tips on audience targeting & multivariate testing. We also explained how the Clickful platform helps to achieve better performance in these key components of Facebook Advertising.

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FACEBOOK TOP 5 TIPS – Creatives: banners, videos & ad copies

On 18 December 2017, we organised our third Facebook Advertising Workshop at Uptown coworking space. The goal of the workshop was to provide tips on performing better audience targeting and guidelines creating effective ad banners and ad copies.

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FACEBOOK TOP 5 TIPS – Audience targeting

On 18 December 2017, we organized our third Facebook Advertising Workshop at Uptown coworking space. The goal of the workshop was to provide tips on performing better audience targeting and guidelines creating effective ad banners and ad copies.

Continue reading “FACEBOOK TOP 5 TIPS – Audience targeting”

Picture of the attendance, Raymond Yip, and Xavier Schillinger on 18.12.2017 at Clickful facebook advertising workshop in hong kong

WORKSHOP QUESTIONS #3 – English version

On 18 December 2017, we organized our third Facebook Advertising Workshop at Uptown coworking space. Starting from today, we will share here the answers to questions that our audience asked us because our online readers might have the same ones!

You can find the Chinese version of this article here: 座談會來賓問題總結 #3 – 中文版

Background: the goal of the workshop was to provide tips on performing better audience targeting and guidelines creating effective ad banners and ad copies. Here are our tips for better Facebook targeting & creatives: FACEBOOK TOP 5 TIPS – Audience targeting

Continue reading “WORKSHOP QUESTIONS #3 – English version”

FACEBOOK ADS BASICS – Creatives for SMEs (4/8)

In this 4th article of our educational series on Facebook Ads, we give recommendations on creative executions: ad copies, image, video, and carousel. The following tips serve as guidelines to help you easily and creatively showcase your product to your audience.

All the ads showed here are Clickful’s examples of Facebook Ads in Hong Kong.

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