Clickful x WYND: Facebook Advertising Best Practices – Event Recap

In collaboration with WYND Co-working space, we have hosted a seminar to share Facebook advertising best practices. We have also pointed out the four common mistakes we see in Facebook advertising and how you can make more effective ads.

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Here are some of the highlights from the event:

1. Audience

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Targeting the right audience is crucial to make an effective ad. You want to avoid targeting the wrong people to save your budget on people that don’t care about your product or service. No one likes being spammed, with Facebook advertising, it’s all about targeting the right people with highly relevant content so you can generate leads and convert people to your customers.

When searching for your target audience, the secret is to start with buyer personas. A buyer persona is a specific group of people that have the same behaviour, demographics, interests and location. And remember to start with one persona at a time since you would want to customise your communication to fit different types of persona.

And of course, Clickful is here to make life easier for you. With over 100 pre-made audiences, we are here to accelerate the audience setup process for you. Simply provide us with some basic information like the age range of your customer, and your industry, we will come up with a few suggested audience for you.

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2. Facebook Pixel

On the other hand, a lot of businesses do not have Facebook pixel installed correctly. So what is Facebook pixel? Facebook pixel is a piece of code that needs to be placed on your website in order to track actions taken by the customer.

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It is a crucial tool to track conversion from your Facebook ad, it also helps to build audiences that qualify for remarketing. However, making it right is not that easy if you don’t have someone who can update your website’s code for you.

If that’s the case, we can do it for you! Our premium plan users will get a website pixel & analysis review to make sure everything is working fine, so you can start tracking all the important metrics and measure the effectiveness of your campaign.

3. Ad Creatives

We found that some Facebook ads do not have customer-centric content. We can not stress enough the importance of customisation! If you want your target audience to engage with you, you need to first understand their preference and need, take directly to them! One-size-fits-all type of ad will not get you the same amount of response and engagement.

How to make sure your ad message hits the heart of your target audience? You need to start testing every element in your ad. The banner, the ad copies, the audience group. However, setting up 10 or even 20 different Facebook ads would take hours…you are smarter than that! Clickful’s platform is designed for A/B testing, the platform automatically creates the different variation with your ad copies and ad banners, push them to Facebook and do the test for you, saving you hours of work.

 

Want to join our next seminar to learn more tips on Facebook advertising? Follow us on Facebook so you will be the first ones to know!

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Download our free e-book “The Facebook Advertising Guide for Hong Kong SMEs” here to get more hacks and tips on how to success in Facebook Advertising.

 

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