Weekly Facebook/Instagram News Report – 20180504

Here is your Weekly Facebook/Instagram News Report. Read on our blog every Friday the latest advertising-focused news from Facebook & Instagram.

THE WEEKLY WRAP-UP.

Hello and welcome to this first news report of May 2018, today we will cover the news around one interesting question: how can Facebook expand its ads even more? At the annual F8 conference, held on May 1st & 2nd, Facebook announced new product developments including a dating app, ads on WhatsApp, and AR on Messenger. Happy reading!

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WEEKLY NEWS #1: FACEBOOK TO COMPETE WITH TINDER

Now that Tinder is making money, hence proving that Dating Apps can be profitable, Facebook announced that it will jump into this business this year. With the power of its user base and the amount of interest-data, Facebook can become the #1 quickly. However, the challenge will be the integration of the dating feature into Facebook in terms of design and cross-functionalities!

For advertisers, this means undiscovered horizons with potentially new ad formats in the dating service, as well as new pieces of data to use for targeting! We will be on the look for more information.

Read the article on The Drum: http://www.thedrum.com/news/2018/05/01/facebook-rolls-out-its-own-dating-service 

WEEKLY NEWS #2: ADS ON WHATSAPP?

For a long time, WhatsApp (owned by Facebook since 2014) was staying away from any ads. Things changed since founder Jan Koum departed from the company last week!

In an interview on CNBC, Facebook’s VP of messaging products said: “As far as advertising is concerned, we’re definitely getting WhatsApp more open.” Therefore, we are expecting new ad formats – close to the Messenger ones – to be rolled out on WhatsApp!

Read CNBC article here: https://www.cnbc.com/2018/05/01/facebook-messaging-boss-david-marcus-whatsapp-more-open-to-ads.html

WEEKLY NEWS #3: VR ON MESSENGER TO BOOST ADS

To increase the revenue in the long-run, Facebook sees the 1.3 billion users on Messenger as a crucial stream. With the recent adoption of bots in Messenger, Ads appearing in the Messenger Homepage, and the “Send Message” CTA available for Facebook Ads, the firm is aiming for it to become a CRM-like tool.

To extend this use, “Zuck” would like to implement an AR feature that will allow users to visualize and test some products via Messenger, think about beauty products or cars previews in a user’s current environment. Brands like Sephora and Nike will get prime access to this functionality!

Read Business Insider article here: http://www.businessinsider.com/r-facebook-to-use-augmented-reality-to-draw-ads-to-messenger-app-2018-5

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