Facebook vs Instagram vs Audience Network: Which one works for you?

Did you know that you can run ads on Facebook, Instagram, Audience Network and Messenger through Facebook? Facebook offers so many ad placement options, but that doesn’t mean you need to place your ad on all medium. In this article, we will talk about how to pick where to place your ad, giving you a full breakdown on Facebook, Instagram and Audience Network.

Read on to see the infographic!


Get visibility with Facebook

With over 2 billion globally using Facebook, and 5 million in Hong Kong alone, Facebook represents a huge opportunity for lots of businesses. With a 75% penetration rate in Hong Kong, Facebook is your safe bet to reach your target audience with beautifully-designed ads. Furthermore, Facebook has the most users among the three placement options, and acceptance across most age groups, it is a better platform for boosting visibility especially if your product does not target a specific age group.

Engage with younger audience with Instagram

Instagram has more than 800 million monthly active users globally, the majority of Instagram users are under 30, making Instagram an ideal platform for those who are targeting the younger generation. Instagram is also especially suitable for businesses that are visual-driven. With over 200+ users visit at least one business profile daily, Instagram is a great place for users to new products and new ideas discovery.

Retarget with Audience Network

Audience Network allows you to target over 1 billion people that are not on Facebook or Instagram. With the Audience Network, your ads will be shown on Facebook’s partnered websites, hence reach people that are not on Facebook or Instagram.

What is worth mentioning is that Facebook’s Audience Network has significantly lower average CPC and CPM. However, since there’s no cap on the ad frequency, meaning your ad might be shown to the same person many times in a short period. Your audience might get tired of your ad easier. Audience network works well for retargeting since those people already know your brand, they are more likely to pay attention to your ads.

Still not sure which one works best for your business? We at Clickful wants to make the whole ad creation process seamless and easy for you. If you are not sure which platform works best for your ad placement, let us choose for you! By selecting “Let Us Choose For You” in your ad placement step, the system will help you pick the most suitable placement for your ad according to your ad objectives.


Screen Shot 2018-05-02 at 2.56.14 PM
A screenshot from our platform


Want to learn more about Facebook advertising in Hong Kong? Download our ebook “The Facebook Advertising Guide for Hong Kong SMEs” for free!


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