Weekly Facebook/Instagram News Report – 20180427

Here is your Weekly Facebook/Instagram News Report. Read on our blog every Friday the latest advertising-focused news from Facebook & Instagram.

THE WEEKLY WRAP-UP.

Welcome to a weekly report focused on new features for videos on both Facebook & Instagram, as well as Facebook’s earnings release with Asia Pacific data! You can now upload full stories faster on Instagram, better monetize your video content on Facebook Watch, and post live-but-not-live videos, called “Premiere, on Facebook Live. Read on!

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WEEKLY NEWS #1: FACEBOOK IS STILL GROWING VERY FAST IN ASIA PACIFIC

This Q1 of 2018 in our APAC region, Facebook is still growing double-digits on both revenue and users. Advertising revenue rose by 62% year-over-year up to US$2.1 billion, representing 18% of the total revenue across all markets.

The “Monthly Active Users” also rose by 22%, reaching 873 million in the Asia Pacific region, or about 40% of Facebook’s total.

Read & download the full press release from Facebook Newsroom: https://s21.q4cdn.com/399680738/files/doc_financials/2018/Q1/Q1-2018-Press-Release.pdf 

WEEKLY NEWS #2: BETTER INSTAGRAM STORIES & MORE FACEBOOK LIVE

The Instagram Stories are taking off with this new feature that will allow brands & influencers to upload stories much faster. Users will be able to post in bulk to their Story, up to 10 photos or videos, and preview the entire structure to adjust more efficiently. Streamlined process, you named it. Clickful is also streamlining Facebook Advertising

Read Digital Trends article here: https://www.digitaltrends.com/social-media/instagram-stories-bulk-upload-tool-launches/

To increase the engagement on the Live format, Facebook is rolling out a new “Premiere” format: pre-recorded content to the Live feed. Flagged as such in the Live feed, these videos are seen as “trailers” for the actual Live videos to come. Let’s see how users will react to them!

Read Social Media Today article here: https://www.socialmediatoday.com/news/facebook-tests-out-new-video-format-to-boost-communal-viewing-and-engagemen/521676/

WEEKLY NEWS #3: MORE MONEY TO FACEBOOK WATCH CREATORS

With Facebook Watch, Zuckerberg’s firm is definitely aiming to be the alternative to Youtube for video content creators. In that regard, Facebook must show appealing monetization features.

Currently in a test phase, all creators will soon benefit from the following advertising formats to appear in their content:

  • Pre-roll ads: hello old friend.
  • Trailers before Watch episodes: a contextually relevant pre-roll.
  • Mid-roll ads: but more precisely executed than on Youtube, of course.
  • Pre-publishing check for monetization eligibility: time is money!

Read Social Media Today article here: https://www.socialmediatoday.com/news/facebook-outlines-new-video-monetization-and-promotion-tools-focusing-on-f/521875/

launch-banner-02Create, manage, and optimise your Facebook & Instagram ads in Hong Kong with Clickful, the easiest & most efficient Facebook advertising platform. Get started with a free trial here: http://www.clickfulapp.com/en/ 

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