Weekly Facebook/Instagram News Report – 20180420

Here is your Weekly Facebook/Instagram News Report. Read on our blog every Friday the latest advertising-focused news from Facebook & Instagram.

THE WEEKLY WRAP-UP.

This week on Facebook & Instagram’s world we were able to find news about a new secret ad service! We will also be covering QR code-related updates on both platforms, as well as sharing with you a nice Digiday article about Instagram Stories being major traffic drivers.

Click here to read the Chinese version of this article.

WEEKLY NEWS #1: FACEBOOK’S SECRET “LOYALTY PREDICTION” AD SERVICE

“Black-sheep” online publisher The Intercept, known for leaking Edward Snowden’s documents, reported this week on a new feature using Artificial Intelligence to predict purchase behaviours.

While this capability is no news in the paid media world, with features called “in-market” or “propensity to buy”, the extent of Facebook’s power can be a game-changer for advertisers as the firm’s data is undoubtedly very qualitative. Will Mark Z. release this feature in the next few months?

Read The Intercept article here: https://theintercept.com/2018/04/13/facebook-advertising-data-artificial-intelligence-ai/ 

WEEKLY NEWS #2: NEW QR CODE USE ON FACEBOOK & INSTAGRAM

Techcrunch reported a couple days ago a new feature on Instagram called “Nametags” that aims to recreate the experience that Snapchat created back in 2015 with its Snapcodes. One more reason to switch from S to IG?

Read Techcrunch article here: https://techcrunch.com/2018/04/09/instagram-nametags/

Facebook is also working on a similar feature for Pages with the ability to create a poster that includes a QR code linked to a Facebook Page. Broadly used across Asia, this new option will hit most likely Hong Kong very soon.

Read Social Media Today article here: https://www.socialmediatoday.com/news/facebook-adds-new-qr-code-option-for-pages/521572/ 

WEEKLY NEWS #3: INSTAGRAM STORIES TO DRIVE TRAFFIC

We found this very interesting article by Digiday on brands that are reportedly using the IG Stories to drive traffic to their email databases!

Click on the article below to read about the success that brands like National Geographic, Quartz, or So Yummy are having with Instagram Stories. Get our key takeaways here:

  • According to So Yummy, Instagram Stories swipe-up to a newsletter form can account for up to 15% of the newsletter subscribers!
  • National Geographic uses a similar mechanism to push followers to subscribe to themed-newsletters but NEVER to push print magazine subscriptions.
  • Quartz is testing the other way around by adapting its Quartz Obsession newsletter to Instagram Stories and push more followers to the IG account content.

Read Digiday article here: https://digiday.com/media/publishers-influencers-using-instagram-story-links-audience-outside-walled-garden/

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