Weekly Facebook/Instagram News Report – 20180412

Here is your Weekly Facebook/Instagram News Report. Read on our blog every Friday the latest advertising-focused news from Facebook & Instagram.

THE WEEKLY WRAP-UP.

This week’s news is pretty much all about Mark Zuckerberg audition in front of the US Congress. That being said, we found 2 interesting new features being tested on Facebook & Instagram, as well as Asos’s testimony of success with Instagram Stories. 

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WEEKLY NEWS #1: ASOS MASSIVE SUCCESS WITH INSTAGRAM STORIES

Announcing half-year stellar sales, Asos did identify Instagram Stories as a major factor of success. To engage its the 20-ish target, the retailer pushed more quality content to Instagram and was able to double the number of people viewing this content in just 6 months, bringing in 52 million video views.

Asos’ Chief Executive, Nick Beighton, said that the efforts on the platform allowed major improvement in the engagement of the customer base, leading to a year-on-year increase of site visits by 25%, of order frequency by 8%, and of a basket value by 2%.

You can show your ads on Instagram with Clickful by selecting Instagram as the platform. 

Read The Drum article here: http://www.thedrum.com/news/2018/04/11/asos-lauds-effect-instagram-stories-it-reduces-marketing-spend 

WEEKLY NEWS #2: FOCUS MODE FOR SELFIES

In the technological race against Snapchat, Instagram is rolling out a feature to make your selfie photos look better, introducing “focus.”

What this will do? Similarly to the latest iPhone “portrait” photos, this mode will blur the background and make the focused person (or product) stand out in the picture. For your Facebook marketing, you can see this feature as a way to show better product shoots without much effort.

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Read Instagram Press Release here: https://instagram-press.com/blog/2018/04/10/introducing-focus/ 

WEEKLY NEWS #3: TESTS TO GET FACEBOOK STORIES OUT OF THE WATER

Are you using Facebook Stories? Neither do we. With Instagram stories claiming over 300 million daily active users, Facebook is trying to push the same format into the original platform. What you can expect to happen on your app:

  • A push of the “Stories” feature into a status post.
  • “Stories” selected by default as sharing option when using Facebook Camera.
  • A new layout of the “Stories” presentation preview.

Read SocialMediaToday article here: https://www.socialmediatoday.com/news/facebook-continues-to-push-facebook-stories-with-new-tests/520746/ 

Create, manage, and optimise your Facebook & Instagram ads in Hong Kong with Clickful, the easiest & most efficient Facebook advertising platform. Get started with a free trial here: http://www.clickfulapp.com/en/ 

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