Client: WHO’s Aromist – whosaromist.net
Objective: E-commerce traffic
Who’s Aromist is a Hong Kong business success story since 1995 with a wide range of Aromatherapy products under its own label: oils, essential oils, diffusers, and massage services. The firm has been an e-commerce believer since early 2000 but realized that over the last couple of years, platforms like Yahoo or eBay were not as effective as before. This is why in 2017, founder Wilson Ho decided to take one step forward by opening Who’s own e-commerce store. Getting Clickful’s expertise in Facebook Ads in Hong Kong, and using the technology of our friends at Shopline, we were able to kick-start this new endeavor within a month!
The on-going strategy is focused on raising awareness to key audiences of the brand (essential oil users, aromatherapy, nature-related…) We do showcase the different product lines of the brand in traffic acquisition ads, we are running a Page Like portion to reinforce Who’s as an e-commerce brand, and we boost key page posts to make sure the community can be aware of the new products. Clickful’s effort is in the flexibility of creating new banners, testing several audiences and coordinating with the brand marketing operations.
The long-term strategy is matching audiences with each specific product lines, building a segmented retargeting pool and creating a cost-effective campaign structure to provide Who’s both flexibility and preciseness.
82,000+ people reached and counting.
Clickful Facebook Ads banner creation for WHO’s Aromist.
Our team is perfectly connected with Clickful and we value their overall strategy. Together, we push Who’s Aromist forward!
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