Client: IRIS: Your Escape – irishkg.com
Objective: ticket sales
The structure was composed by 4 awareness audiences, 1 emails outreach portion, 1 Facebook lookalike tactic and 1 retargeting audience. The goal was to attract a lot of qualified leads in the website at a low price, and then use the retargeting audience to push the ticket sales with high frequency and convincing creatives.
The campaign achieved an overall HK$44 CPA and managed to sell over 4000 tickets within 3 weeks. Using this funnel-oriented strategy and Clickful’s Facebook algorithm, the Cost-Per-Acquisition went down by 29% and the daily ticket sales went up by 37%.
4000+ tickets sold.
– 29% decrease of Cost-Per-Acquisition.
+ 37% daily ticket sales.
Clickful Facebook Ads banner creation for IRIS: Your Escape.
Clickful’s team did a great job taking over our strategy, selling more tickets and being a key component in the success of our event!
Discover more Facebook success stories by Clickful.