CUSTOMER SUCCESS STORIES – IRIS: Your Escape

Client: IRIS: Your Escape – irishkg.com
Industry: Entertainment

Objective: ticket sales

CAMPAIGN SUCCESS

“IRIS: YOUR ESCAPE” was a tremendous success, driven by a precise Facebook Ads strategy to lead the customer acquisition and power the online ticket sales.

The structure was composed by 4 awareness audiences, 1 emails outreach portion, 1 Facebook lookalike tactic and 1 retargeting audience. The goal was to attract a lot of qualified leads in the website at a low price, and then use the retargeting audience to push the ticket sales with high frequency and convincing creatives.

launch-banner-02

The campaign achieved an overall HK$44 CPA and managed to sell over 4000 tickets within 3 weeks. Using this funnel-oriented strategy and Clickful’s Facebook algorithm, the Cost-Per-Acquisition went down by 29% and the daily ticket sales went up by 37%.

KEY NUMBERS

4000+ tickets sold. 

– 29% decrease of Cost-Per-Acquisition.

+ 37%  daily ticket sales.

 

Clickful Facebook Ads banner creation for IRIS: Your Escape.

CLIENT QUOTE

Clickful’s team did a great job taking over our strategy, selling more tickets and being a key component in the success of our event!

Discover more Facebook success stories by Clickful.

Contact us at team@clickfulapp.com to get your Facebook Ads in Asia with our expertise! To get more information on events management like IRIS: Your Escape, contact info@hybridgroupasia.com

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