Client: IRIS: Your Escape –
Industry: Entertainment

Objective: ticket sales


“IRIS: YOUR ESCAPE” was a tremendous success, driven by a precise Facebook Ads strategy to lead the customer acquisition and power the online ticket sales.

The structure was composed by 4 awareness audiences, 1 emails outreach portion, 1 Facebook lookalike tactic and 1 retargeting audience. The goal was to attract a lot of qualified leads in the website at a low price, and then use the retargeting audience to push the ticket sales with high frequency and convincing creatives.


The campaign achieved an overall HK$44 CPA and managed to sell over 4000 tickets within 3 weeks. Using this funnel-oriented strategy and Clickful’s Facebook algorithm, the Cost-Per-Acquisition went down by 29% and the daily ticket sales went up by 37%.


4000+ tickets sold. 

– 29% decrease of Cost-Per-Acquisition.

+ 37%  daily ticket sales.


Clickful Facebook Ads banner creation for IRIS: Your Escape.


Clickful’s team did a great job taking over our strategy, selling more tickets and being a key component in the success of our event!

Discover more Facebook success stories by Clickful.

Contact us at to get your Facebook Ads in Asia with our expertise! To get more information on events management like IRIS: Your Escape, contact

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