Facebook 廣告 vs Google AdWords: 應該選擇哪一個?

相信對於不少有意在網上刊登廣告的人來說,Facebook ads 及 Google Adwords 並不陌生,畢竟它們可算是網絡上的兩大龍頭。其實兩者均可以讓您有機會接觸到上以億計的人,然而,它們在廣告服務方面實際上各有特色。那麼您應該選擇在哪一個平台上賣廣告呢?

以下所顯示的圖表列明了 Facebook 廣告及 Google AdWords 在各方面的差異。在這篇文章,我們將會對兩者於各方面進行分析,希望能幫助您選擇出最適合您的廣告投放平台。您也可以免費下載我們特意為香港中小企而設的 Facebook 廣告 E-book 了解更多有關於 Facebook 廣告的貼士跟資源。

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Facebook Ads vs Google Adwords: where to place your next ad?

For anyone who is considering to run ads, Facebook ads and Google AdWords should come to their mind immediately as they are undoubtedly the two most prominent internet giants out there. Both Facebook ads and Google AdWords can help you reach hundreds of millions of users. However, they are completely unique and different. So, which one should you use for your next ad campaign?

In this article, we will give you a full breakdown of the differences between Facebook Ads and Google Adwords. Also, have a look at our handy infographic here below, part of our Ebook “The Facebook Advertising Guide for Hong Kong SMEs”.

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Facebook/Instagram每週新聞 - 20180420

又到星期五了,跟我們一起了解每週有關Facebook及Instagram廣告的最新消息啦!又到星期五了,跟我們一起了解每週有關Facebook及Instagram廣告的最新消息啦!

這個星期,我們發現Facebook 跟 Instagram 正秘密研發新的廣告服務喔! 兩個平台在 QR-code 方面也有更新,另外一篇由 Digiday 出的文章指出 Instagram Stories 成為引導網頁流量的大熱門。

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Weekly Facebook/Instagram News Report – 20180420

Here is your Weekly Facebook/Instagram News Report. Read on our blog every Friday the latest advertising-focused news from Facebook & Instagram.

THE WEEKLY WRAP-UP.

This week on Facebook & Instagram’s world we were able to find news about a new secret ad service! We will also be covering QR code-related updates on both platforms, as well as sharing with you a nice Digiday article about Instagram Stories being major traffic drivers.

Click here to read the Chinese version of this article.

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Facebook廣告101:甚麼是廣告受眾? 如何為您的廣告設定適當的廣告受眾?

在 Facebook,廣告受眾是指一群有機會看到您的廣告的人。在 Facebook 刊登廣告時,準確地設定您的目標受眾有很大的必要性。尤其當 Facebook 有超過20億用家,若您想避免浪費廣告預算,則要想辦法限制只把廣告展示於可能對您的產品有興趣的人面前。

於這篇文章,我們將介紹 Facebook 廣告中的廣告受眾,以及如何為您的下一個廣告尋找最切合的廣告目標受眾。

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FacebookAd101: What is an Audience and how to target the right audience

On Facebook, an audience is a group of people that can potentially see your Facebook ads. With over 2 billion users on Facebook, it is crucial to only target people that would be interested in your service to avoid budget waste.

In this article, we will talk about how to target the right audience for your next Facebook ad.

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Facebook/Instagram每週新聞 - 20180413

由今天開始,每週五跟我們一起了解有關Facebook及Instagram廣告的最新消息啦!

這個星期整個網絡都在討論Facebook創辦人兼行政總裁 Mark Zuckerberg 就「劍橋分析」(Cambridge Analytica)收集 Facebook 逾8,700萬用戶的個人資料,到美國參議院出席聽證會的事情。但我們發現 Facebook 及Instagram 在平台上推出了有趣的功能,另外 ASOS 分享了它在 Instagram Stories 上的成功經驗。

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Weekly Facebook/Instagram News Report – 20180412

Here is your Weekly Facebook/Instagram News Report. Read on our blog every Friday the latest advertising-focused news from Facebook & Instagram.

THE WEEKLY WRAP-UP.

This week’s news is pretty much all about Mark Zuckerberg audition in front of the US Congress. That being said, we found 2 interesting new features being tested on Facebook & Instagram, as well as Asos’s testimony of success with Instagram Stories. 

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FacebookAd101 – What is an Objective?

Everything starts with a “why”, deciding the objective of your ad should be the first thing to tackle when you are doing a Facebook ad. Why do you want to promote your product? What do you want people to do after seeing your ad?

Do you want them to like and share the ad with friends? Do you want them to click on the ad to visit your website? Or do you want to get more people see your ad and recognise your brand?

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Facebook廣告101: 甚麼是廣告目標?

漫無目的地在Facebook賣廣告,其實與倒錢落海無異。在開始刊登Facebook廣告前,您首先需要問問自己:為甚麼您需要刊登Facebook廣告?刊登廣告的目標是甚麼? 您希望用家看到您的廣告後做甚麼?

您希望看到廣告的人與親友分享您的廣告?到訪您的網站?還是透過Facebook令更多人看到您的廣告並提升品牌知名度?

當您在Facebook刊登廣告時,每個廣告應只着重於一個廣告目標。Facebook提供15個不同的廣告目標以迎合不同的業務需要。這篇文章將會為您介绍其中兩個常用的廣告目標。

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